Ask a room full of hospice leaders what they think about AI and you'll get a full spectrum of answers. Some will tell you it's the most exciting efficiency opportunity they've seen in years. Others will tell you it's a threat to the human, compassionate culture that hospices are built on. Most will probably tell you they haven't really thought about it in depth yet. There's a service to run and people to care for.
All of these reactions are understandable. But here's the honest truth. Many of your colleagues have probably already started using AI, whether you've thought about it or not.
There are real challenges facing the Hospice sector workforce, a number of which are covered in this blog post on ‘Rethinking How Hospices Attract and Keep Early-Career Talent’. Across the sector we have a workforce under real pressure with rising demand for care, competition for talent with the NHS, constrained resources etc. Against that backdrop, it's no surprise that AI is creeping into hospice workplaces from the bottom up, one ChatGPT tab at a time. Often this is happening well before any leadership team has decided what "good" looks like.
This post isn't a technical guide to generative AI. It's a challenge to hospice HR teams and senior leaders to get ahead of this rather than let it happen to you. That means building a clear, consistent and ethical framework - one where AI is informed, not led, by the people who use it.
Do we need to use AI?
This is the question lots of leaders may ask. Often with a slightly hopeful tone that the answer might be "no”. The honest answer is that the decision has largely already been made for you. The 2026 Charity Digital Skills Report found that 79% of UK charities now use AI in some form, up from 76% the year before. However, only 4% describe it as fully embedded in their strategy, with a further 34% using it in pockets without any real plan. In other words, almost everyone is doing it, almost nobody is managing it. [Charity Digital Skills Report 2026]
That gap could really matter in a hospice. We're working with people's most sensitive personal information, at the most sensitive point in their lives, with a workforce that is already stretched. Demand for palliative and end-of-life care is only going to grow. None of that is a reason to avoid AI but it is a reason to be deliberate rather than accidental about it.
So "do we need to use AI?" is probably the wrong question. The better one is “are we going to decide how AI gets used here, or are we going to find out after the fact?”
Used well, AI won't replace the compassion at the heart of hospice care but it might give your people back some of the time that compassion needs. Time spent redrafting a policy, writing up meeting notes or building a job advert from scratch is time that could be spent with a colleague, a volunteer or a family.
How do you engage colleagues in the conversation?
Once you accept that AI is already in your organisation in some form, the next job is to bring it into the open. Some useful questions to put to your teams:
- Are you already using AI tools like ChatGPT or Copilot? What's your experience been?
- How could AI genuinely help you do your job better?
- Is there anything that worries you about how AI might affect your work, or your colleagues' jobs?
- Have you seen AI used well anywhere (inside or outside the hospice)? Could we learn from that?
- Are there areas of our work where you think it would be inappropriate, or unethical, to use AI?
- What support would help you feel more confident using it well?
Most of these questions are about listening, not telling. Fear about job security is real and shouldn't be dismissed and in a sector built on trust and relationships, colleagues will notice quickly if AI is introduced as a cost-cutting exercise dressed up as innovation. Find your early adopters (there will be people quietly already using it well) and give them a platform to share what they've learned.
An ethical framework for AI in the workplace
This is where it might be worth every hospice leadership team slowing down and doing some proper thinking. Right now the sector has a governance gap that should worry trustees as much as HR Directors.
Charity Commission research into trust in charities found that only 3% of trustees believed their charity used AI (rising to 8% in larger charities). The real figure for actual use is closer to four in five. It means, in most charities, AI decisions are being made informally by individual staff, with almost no visibility at board level, at exactly the point where trustees remain legally accountable for data protection, confidentiality and bias risk.
A workable ethical framework doesn't need to be a fifty-page policy document. It needs to answer a handful of practical questions clearly enough that every member of staff and every volunteer knows where they stand:
- Confidentiality first. What patient, family, staff or donor data must never go into a public AI tool? Given the nature of the information hospices hold, we can’t assume that "people will use common sense."
- A human always decides. AI can help draft, summarise or suggest. It should never make the final call on a recruitment decision, a disciplinary outcome, a clinical matter or anything touching on a family's care. That distinction, AI-informed, not AI-led could well be the single most important line in any framework.
- Be transparent. If AI has materially shaped a piece of communication, a policy or a decision, say so.
- Consistency over individual choice. Right now, AI use in most organisations is a patchwork of personal decisions. A framework should apply the same standards whether you're in fundraising, clinical services or the CEO's office.
- Keep it under review. This technology is moving quickly enough that a framework written today will need revisiting within the year. Build that review point in now.
NCVO's guidance on
responsible and ethical use of technology is a good starting point if you want a fuller framework to adapt and it's worth putting AI on a board agenda explicitly rather than assuming it falls under general IT governance.
Building skills and confidence across your team
Even with the right framework in place, none of it matters if your people don't feel confident using it. CIPD's most recent research found that while 61% of UK employers now permit staff to use generative AI at work, only 35% actually provide any training to help them do it well. CIPD, Generative AI at work: can it deliver the productivity boost UK employers need?
A few principles that tend to work:
- Start with awareness, not expertise. Not everyone needs to become a power user. Everyone does need to understand what the organisation's framework allows, what it doesn't and why.
- Protect time to experiment. Asking already-stretched hospice staff to "just go and learn AI" on top of a full workload won’t work. Give people permission and some protected time to try it on something low-risk.
- Learn from your own early adopters. Peer-led show-and-tell sessions, where a colleague demonstrates something that actually saved them time, is likely to land far better than a mandated e-learning module.
- Don't forget the board. Given the governance gap mentioned above, trustees need their own, tailored version of this confidence-building. They need enough information to be able to ask good questions and hold the organisation to accoun
Five practical ideas for how you could use AI in your hospice
None of these require a big budget or a digital transformation programme, just a willingness to try things within the framework you've agreed.
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Speed up first drafts of everyday admin. Meeting notes, internal communications, first drafts of policies or induction materials. AI is well suited to producing a starting point that a human then reviews, tightens and makes their own. The time saved is time back for the people-facing parts of the role. 2.
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Sharpen your recruitment. Use AI to help draft job adverts / job descriptions and build structured interview question banks whilst keeping every actual hiring judgement firmly with a human panel. 3.
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Build genuinely personalised learning and development plans. Rather than generic training menus, use AI to help draft development plans tailored to an individual's role, skills gaps and career ambitions. 4.
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Listen better, at scale. AI is genuinely good at helping you spot themes across staff survey free-text comments, exit interviews or focus group notes. This is the kind of analysis that often gets skipped because nobody has the time to read every single comment. 5.
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Support your volunteers and trustees, not just your staff. With around 89,000 volunteers and close to 1,830 trustees supporting hospices across the UK, AI can help time-poor volunteer coordinators draft recruitment materials, induction content or communications faster freeing up capacity to build the volunteer and trustee pipeline the sector badly needs.
Where to start
If there's one message for HR teams and hospice leaders to take from this, it's that the question isn't really "should we use AI?" The real question is whether you're going to shape it into something consistent, ethical and genuinely useful, or leave it to chance.
Start the conversation with your people. Build a simple framework the whole organisation understands. Invest a little in confidence, not just permission. And keep the human being firmly in charge of every decision that matters.
If you're starting to think about how to build that framework for your hospice, the team at Atkinson HR would be very happy to have a free, no-obligation conversation about what a sensible starting point looks like for your organisation.
Graham Atkinson
Atkinson HR Consulting Ltd